The Principals

Alessandro Naldi, (, General Manager

Founder and primary developer of Weekend a Firenze S.r.l., Alessandro Naldi is an entrepreneur whose previous career in accounting and finance prepared him to set up the infrastructure for a successful Web business. Naldi is a native of Florence and holds a doctorate in economics from Florence University.

Naldi is a frequent speaker at worldwide marketing and Internet business events, including Internet World and U.S. Direct Marketing Association conferences, as well as in Europe. He also frequently teaches courses of net economy technology at Milan Politecnico, and at the international marketing training program at Università Bocconi in Milan.

Count Giovanni Carlo Rimbotti, Founding Partner

A Florentine businessman whose family traces its title back to Charlemagne in the year 1100.

Benedetta Bini Naldi, (, Customer Service Mgr.

Co-founder of Weekend in Florence with her husband, Ms. Naldi's important family roots in Florence go back many centuries.

Subsidiary Managementfiliale di gestione

General Mgr. WII/USA Richard Cross,

Richard Cross is the founder of Cross World Network, Inc. and is a widely published business columnist and author.

North American Office

10 Van Winkle Rd
Hudson, NY 12534

001- 518 - 944 – 4333

U.S. and Canadian journalists, writers, and editors, please contact Richard Cross,,

All other journalists, writers, and editors, please contact Alessandro Naldi directly,

Via Pistoiese 132,
59100 Prato (Italy) and are registered trademark by Weekend a Firenze Srl - Italian Chamber of Commerce permit n. 0469879 - Corporation Stock € 61.200,00 - Copyright © 1995 - 2017 by Weekend a Firenze ® s.r.l. - Via Pistoiese 132, 59100 Prato (ITALY) - Fax +39-0574-401744 - p. IVA 02180560480 - All rights reserved - Information

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